TRUST THE EXPERTS.
Clients have achieved repeatable sales growth of $500,000 to $30,000,000. Our data-driven sales programs measure progress, refine results, and create outcome-focused organizations. We inspire action and commitment. Boost revenue, reduce uncertainty, and build momentum with us.
Meet the Coaches
Amy Rudy
Chief Impact Officer
Amy Rudy knows what it takes to launch a company and overcome what feels like non-stop obstacles. Her unique perspective goes beyond the surface, identifying and addressing the threats to sustainable sales success.
Amy believes in being shoulder-to-shoulder with her clients as they transform themselves and their businesses. She never leaves her clients alone to confront the hard work it takes to achieve their goals.
Before starting Impact Sales Systems, Amy founded a software development firm that built custom solutions for specialized challenges facing both small businesses and Fortune 500 companies.
She replaced herself in that business to pursue what she loves most: helping companies overcome the obstacles to growth! Amy is active in the University of Louisville’s Family Business Center, One Southern Indiana’s Metro Manufacturing Alliance, Impact 100 Southern Indiana, and Impact 100 Louisville. She has served on the NAWBO Kentucky Board of Directors and speaks at numerous local and national conferences on revenue generation and business growth.
Amy loves coaching, and her energy shows up every day with every client. She is incredibly proud of the hard work her clients dedicate to the results they achieve!
Lindsay London
Coaching Consultant
Lindsay London brings a strong behavioral leadership lens to revenue generation. As a Coaching Consultant, she works alongside business owners and sales teams to ensure selling is executed with discipline, clarity, and measurable results.
With a background in leadership development and team performance, Lindsay bridges the gap between insight and action. She focuses on what actually happens in the sales conversation: how expectations are set, how commitment is gained, and how leaders hold standards that directly impact revenue growth.
Lindsay’s approach is direct, people-centered, and rooted in accountability. She challenges sales professionals to elevate communication, eliminate hesitation, and lead conversations with confidence and intention.
At Impact Sales Systems, Lindsay ensures our proven methodology becomes lived behavior, creating lasting cultural shifts and sustainable revenue growth.