TRUST THE EXPERTS.
We work with companies of all sizes, from solely, closely held businesses to enterprise-level organizations. Our clients have successfully generated repeatable new sales growth ranging from $500,000 to $30,000,000. Our sales programs are powered by your data to measure progress, fine-tune your results, and build an outcome-driven sales organization. We engage with others in ways that inspire action and commitment. Increase revenue, decrease doubt, and gain momentum by working with us.
Meet the Coaches
Amy Rudy
Founder and Chief Impact Officer
Amy Rudy knows what it takes to launch a company and overcome what feels like non-stop obstacles. Her unique perspective goes beyond the surface, identifying and addressing the threats to sustainable sales success.
Amy believes in being shoulder-to-shoulder with her clients as they transform themselves and their businesses. She never leaves her clients alone to confront the hard work it takes to achieve their goals.
Before starting Impact Sales Systems, Amy founded a software development firm that built custom solutions for specialized challenges facing both small businesses and Fortune 500 companies.
She replaced herself in that business to pursue what she loves most: helping companies overcome the obstacles to growth! Amy is active in the University of Louisville’s Family Business Center, One Southern Indiana’s Metro Manufacturing Alliance, Impact 100 Southern Indiana, and Impact 100 Louisville. She has served on the NAWBO Kentucky Board of Directors and speaks at numerous local and national conferences on revenue generation and business growth.
Amy loves coaching, and her energy shows up every day with every client. She is incredibly proud of the hard work her clients dedicate to the results they achieve!
Heather Yerrid
Heather Yerrid is a Performance Coach who believes success is multidimensional. Since 2009, she has supported individuals and organizations across multiple industries to navigate change and create transformative results in their personal and professional lives. Early in her career, Heather spent almost a decade in New York City and Philadelphia where she worked closely with minority-owned businesses, executing RevOps initiatives with a focus on sales and helping companies expand their reach. Heather continues to prove to herself and others that with the right people in the right roles, solid tools, and a growth mindset, success is inevitable.
Since 2015, Heather has been coaching and equipping individuals with the tools to enhance their self-awareness to achieve peak performance. In 2016, she blended her I.T. experience and coaching skills to help tech bootcamp start-ups accelerate their growth. Discovering opportunities to integrate multiple teams’ individual goals for maximum revenue impact was the focal point of her efforts. Driven by the question “How can we make the customer experience smoother and more profitable at the same time,” she helped start-ups implement frameworks that boost profitability by cultivating that crucial synergy all companies strive to attain. Even through the pandemic, she stayed in the industry helping leaders produce innovative ways to diversify their revenue streams successfully. Sales conversions, retention rates, and increased revenue with zero impact on overhead costs are just some of the benefits those organizations experienced from working with her.
In 2022, Heather joined Amy at Impact Sales Systems (ISS) and that partnership has enabled them to expand into new regions. Thus far, she has championed new clients to produce 8-figure revenue gains in new business by collectively blending the ISS process and her positive psychology skill set! She has a specific interest in supporting family-owned businesses in overcoming patterns and relationship dynamics that are impacting the bottom line of their business. Heather feels alive when she gets the opportunity to teach audiences small and large about how their thinking can improve or impede their individual contribution to the world. She is a certified coach and positive psychology practitioner with a Bachelor of Science from West Virginia University.